Get on the dial of your customers with radio advertising
Below are a few things to think about before committing to a media buy. Notice I used the word committing. Radio advertising, like other forms of promotion, should be part of a long term plan. You shouldn’t expect instant sales.
How to Advertise on the Radio
First, know your market. Yes, you’ve heard this before but it is vital to your success. Each radio station caters to a different audience. If you don’t know who your customers are then it’s going to be a tough task for you to pick a station to advertise with.
After choosing a radio station to advertise with you’ll need to find the best time to advertise. Radio advertising, unlike advertising on TV, is a time based medium. So, this means you need to pick an appropriate time when your customers are most likely to be listening to the radio. In general the best times are mornings up to about 9 or 10 and afternoons from about 4 to 6. Weekends are certainly available but can be much harder to nail down when your prospects are listening.
Once you have selected a station and time to advertise your product or service you’ll need to create the radio commercial. Most stations will do this as part of the cost of advertising with them. However, do not let them write your commercial unless you want to sound like everyone else. If you don’t have the resources it’s okay to let the station do the sound work and possibly the announcing. In general, it is always better for you to create the commercial and deliver it to them.
That’s about it. Radio advertising is a great way to boost your business if done correctly. If you have any questions please ask your local audio branding consultant.